Business to Education™ solutions target college and university admissions, alumni, and athletic offices
LAKE OSWEGO, Ore., Aug. 31, 2015 — Unigo has created the first B2E™ (Business to Education™) solution set consolidating its higher education consumer site with enrollment marketing and engagement SaaS solutions.
The new website, b2e.unigo.com, recognizes that colleges and universities are in the business of education and gives administrators a unique set of tools to fill their classes with the best possible fit of students and to maintain a close relationship with those students both before and after graduation.
“Colleges are Unigo’s primary business customer market. Our B2E solutions are the only unified source where the higher education community can go to find the best fit students and the solutions to increase yield and engagement. We help schools find the right students and maintain meaningful engagement with students, alumni and other stakeholders,” said Brad McMahon, Senior Vice President at Unigo. “Other firms focus on either B2B or B2C applications, but Unigo is the only company pioneering the B2E space to address the spectrum of enrollment and engagement solutions necessary to help colleges and universities improve their business.”
Unigo’s B2E offerings have three main components:
- Enrollment Marketing — Unigo provides innovative enrollment solutions, combined with unique access to our thriving high school membership, to identify and recruit the most qualified students. Unigo Enrollment Marketing offers one-to-one (1:1) and one-to-many (1:M) engagement solutions, combined with highly targeted consumer-facing college web properties with a thriving community of over a million registered users to help schools and colleges reach their enrollment goals.
- Engagement Solutions — Their Unigo Engagement Solutions facilitate conversation and inspire immediate action for alumni and foundation offices. Options include real-time, one-to-one (1:1) conversation enabled by Connect™ and Live™ events broadcast to one or many, allowing administrators to establish meaningful connections with alumni. Our Engagement Solutions are practical, cost-effective, measurable, and don’t require costly technical installation or support.
- Student Funding — The demand for education financing is driven by growing student need and income levels, balance sheet pressures on colleges, and a changing regulatory and credit environment. Based on years of experience in other markets, Unigo Student Funding has developed and continues to innovate solutions that offer attractive investment returns while making college more accessible and the student experience more rewarding. Unigo assists educational institutions with program design, funding and operational execution. We deploy our capital to assist schools in expanding their enrollment and diversification while at the same time, providing affordable and innovative loan programs to today’s students.
Unigo has created a thriving community with over 1.4 million members, comprised of prospective and current students as well as parents and advisor college and university administrators. The firm’s tailored SaaS solutions, targeted web properties, and consumer funding programs fuel a network that annually powers millions of unique interactions between college consumers and our partners in higher education and commerce and attracts an average of 3 million page views per month.
About Unigo Group
Unigo Group is a leading provider of online information and matching systems for both prospective students and administrators in the rapidly-changing college admissions marketplace. Our B2E™ (Business to Education™) initiative recognizes that while colleges are in the business of education, they are different from corporations. B2E brings the business of education together with the products and services that only Unigo can deliver.
Our commitment to providing a measurable Return on Education™ means that everything we do revolves around the reach of Unigo.com, our leading web-based college marketplace. With our thriving community of over 1.4 million future and current college students, we provide innovative tools for schools and colleges to connect with students in the most meaningful and cost-effective ways.
For more information, please follow @Unigo (https://twitter.com/Unigo).