Combination of companies’ assets will make it easier for higher-education institutions to find and enroll qualified students
LAKE OSWEGO, Ore., Sept. 3, 2014 — Unigo Group, (a dba of EDPlus Holdings, LLC) improves students’ decision-making and outcomes by providing one of the most personalized and accurate platforms for matching students with schools, financing, rewards and jobs, announced today an agreement to acquire the business assets of Cinergy Education.
A premier provider of higher-education marketing services, Cinergy Education helps colleges, universities and career schools find and enroll qualified students with its rich network of web properties, advisory services, and education-marketing expertise.
“This merger of assets will allow us to enhance our diverse media and technology portfolio by leveraging Cinergy Education’s innovative technology platforms and its strong track record of generating high-quality student leads for schools and partners,” said Brad McMahon, Senior Vice President of Digital Services at Unigo Group. “By leveraging the combined strengths of both companies, we can significantly improve the quality of enrollment-marketing activities for all of our clients and connect students to institutions that can help make their academic, professional and financial aspirations a reality.”
Unigo Group’s wide range of web properties includes www.Unigo.com, a proprietary technology platform offering students and their parents the opportunity to browse college search materials, school reviews and internship information. The company also operates www.eStudentLoans.com, which enables students to compare student loans and apply for them online, and www.ScholarshipExperts.com, which provides the same capabilities for students searching and seeking to apply for scholarships.
Cinergy Education‘s web properties include www.SchoolBound.com, an inquiry-generation portal that matches prospective students with online, campus, trade, and career schools.
“Through the use of psychographics, data-driven behavioral analytics, scoring and inquiry validation, we are able to engage qualified prospects that closely align with our clients’ needs and goals,” said John Springer, Vice President and General Manager of Cinergy Education. “We look forward to working with the Unigo Group’s talented team as we merge our complementary web properties and synergistic business practices, and drive even more value to our clients.”
Cinergy Education is based in Lake Oswego, OR., with additional offices in California, New York and Florida. For the time being, both companies will continue to operate under their current brands.
About Unigo Group
To promote, advance, and maximize a Return on Education™, Unigo Group matches college consumers with universities and the resources needed to attend, thrive, and graduate. Our tailored SaaS solutions, targeted web properties, and consumer finance programs fuel a network that each year powers tens of millions of unique interactions between the college consumer and our partners in higher education and commerce.
Unigo Group uses its unique insights and proprietary technologies to provide complete and transparent information that helps higher-education consumers choose the right school for their needs and future goals. We improve Return on Education™. From picking a school, to funding your education, to maintaining financial discipline while you build your career, Unigo Group is a trusted and reliable partner.
About Cinergy Education
Cinergy Education helps colleges, universities and career schools find and enroll qualified students. With our rich network of web properties, advisory services and education marketing expertise, we connect people every day with institutions that can help make their academic, career and financial aspirations a reality. Cinergy Education provides tailored marketing solutions for higher education and serves as a trusted partner and respected resource that helps schools find, engage and enroll students.